Mast: Empowering the Artist Entrepreneur
Today, MAST is a program put on by SLFS and is driven to help young filmmakers and artists hone their craft and to become “artist entrepreneurs”—fledgling filmmakers who know how to construct a proper business plan in distributing their work, which is a skill many creators today lack. “Successful artists must be entrepreneurs,” says Romney, “but art schools rarely teach business-survival skills like marketing, networking, brand-building, accounting or even how to build a business plan. That’s where we come in.”